JP Morgan coin is a scam - it's solving a problem that has already been solved by Bitcoin. For centuries big banks have had a monopoly on currency transfers - and they charge a large premium for essentially sending digital IOUs to each other. Now they are taking our freely available technology as their own. Simply said: Why should we trust a bank that has been fined for: toxic securities abuses, money laundering, consumer protection violation ...
Examples where JP Morgan has been fined:
https://violationtracker.goodjobsfirst.org/parent/jpmorgan-chase
https://www.ft.com/content/aef89362-731e-11e8-b6ad-3823e4384287