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Loyalty programs make up a large piece of the marketing market. There’s a lot of competition in this market and any blockchain project would have to do a lot to stand out.
Companies have been creating loyalty programs for a long time now. Many of them have seen success so they’ve continued to grow their loyalty programs. Blockchain technology provides a unique advantage to loyalty programs because it becomes easy for customers to track and trade their points.
MobileBridge Momentum is a marketing platform that lets companies create their own brand token which can be awarded to customers for doing any thing that benefits the brand. This platform faces a lot of competitors, and here’s a look at them.
Corporations Adopting the Blockchain
MobileBridge Momentum’s biggest problem is that some big companies have already started to reward loyalty programs with their brand coin. Rakuten and Singapore Airlines are leading the way as they have already moved all their loyalty program users on a blockchain based system. More corporations are following the trend because they do not want to be left behind in the adoption of any innovation.
MobileBridge Momentum can use this to its advantage. Only some corporations have moved their loyalty programs on the blockchain. Most companies still have not done so but they would like to compete with other corporations who are doing so. Momentum gives an easy way to do this because it is a ready to use solution for them. It can give them a quick way to have a loyalty program on the blockchain.
Another thing is that a lot of companies are not focused on technology but have loyalty programs. Momentum will easily be the best solution for these companies because Momentum is a highly technological marketing platform.
Other Blockchain Start-Ups
Blockchains benefit to loyalty programs have become a little obvious so a lot of start-ups are already here. Projects like BitRewards and DigitalBits have already launched their platforms and are working to onboard companies on a regular basis.
More impressive projects are being developed by companies like Qiibee who have existing loyalty program offers and have just shifted their systems to the blockchain. This gives them a head start on companies like BitRewards.
MobileBridge Momentum is at the same level as Qiibee because it too has worked with major clients like Burger King. The difference is that Momentum does a lot more than loyalty programs. It provides the loyalty program like Qiibee but also provides a very strong data analysis for marketing. It automates the process of marketing by learning user behavior. MobileBridge is a suite of marketing tools, one of which is a loyalty program powered by the blockchain.
