Bread is embarking on a journey to become the world’s largest decentralized financial institution. Bread set out to solve 3 major problems:
Problems: 1) Bitcoin and other cryptocurrencies are not easy to use, and uninviting to new users
. 2) There are limited places to use your digital assets, and no option to centrally manage them.
- Most banks do not of er any of these options today, and are often set up nationally, not globally.
To solve those the created the Bread token.
The BRD token will provide two primary functions:
1.) Discounts on fees for financial services within the app
2.) Tiered status with premium benefits granted based on the number of tokens held within the app.
The Bread token is the base unit in our loyalty and rewards program, designed to incentivize users to use the Bread app. Users will be able to earn Bread tokens through various special promotions such as accessing revenue generating features or simply using the app often.
Users can then use these tokens for special perks within the app. For example:
Bread’s wallet functionality is free, but we are adding many third-party services which all cost money/fees to access. Paying in tokens (versus fiat) will enable discounts on these fees.
Some special features will be made free to users who hold a significant number of tokens.
They will also offer exclusive white-glove services, only available to users who hold a large amount of tokens. For example, personal support line, access to exclusive events with other large token holders, access to special pre-sale ICO’s (of other companies) including discounts, etc.