I offer 10% off to my farrier clients if they pay in bitcoin. This seems like enough to get them interested and signed up to an exchange like Coinbase. Getting more people to use bitcoin like this is a huge step in normalizing it. Many people are surprised I would ask about paying me in bitcoin, but they seem largely willing to try it out.
I can then take the bitcoin to purse.io and get 15-25% off on anything I want to buy from Amazon. It is like getting a raise.
Even if I don't spend the bitcoin, I feel like I'm still wining with the way the value keeps rising.