21.co was briefly famous for releasing a Bitcoin-computer around 1-2 years ago (a glorified RasPi with an ASIC device on top of it) but since then it evolved a lot. One of the things that the company did really well was their Bitcoin-enabled API which lets you to build "payable services". I used it a few months ago and even wrote a small Python tutorial to showcase what you can do it.
Now the company announced they will launch a token for their "social network". While the term "social network" could be a little overrated, since the community around 21.co is not really a social network (like Steemit is, for instance) but the "no ICO" part is certainly interesting.
The token will be issued in Q4 of 2107 (quite soon) and it will be offered on a sign-up basis. So all you have to do is to sign up by using a link above (it will take you to my profile, though, so you will have to use the Sign Up button in the top-right corner). I have no idea if this will trigger a referral or not, so I don't even know if I should put a disclaimer somewhere :)
The token distribution is: 16% researchers, community and developers, 54% users and 30% team and backers.
The most interesting part comes when you look at the backers: Peter Thiel (PayPal), Winklevos brothers (ex-Facebook and longing to launch their ETF Bitcoin trading fund since forever), Naval Ravikant (AngelList) and many more.
So if the tokens goes to ashes, then you will at least be in a very high-profile company.
I'm a serial entrepreneur, blogger and ultrarunner. You can find me mainly on my blog at Dragos Roua where I write about productivity, business, relationships and running. Here on Steemit you may stay updated by following me 
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