The intensity of gold trading has risen again in November thanks to price stability, but the number of new investors has reached a minimum since 2015.
This led the Gold Investor Index to 53.9, down from 54.6 in October, according to new BullionVault data, the largest platform for physical metal exchanges.
After the search term 'buy bitcoin' surpassed 'buy gold' last month on Google, the cryptocurrency has hit the historical record of $ 13,000+ as of the beginning of December 2017.
Gold exchange on BullionVault rose 30.5% compared to October. During the month of November, BullionVault customers added 100lbs of gold to the physical properties retained by the company.
The total rose to 38 tonnes, a 0.2% difference compared to the historic record.
The number of new investors has fallen again, the monthly minimum number since December 2015, when gold, silver and platinum prices hit the minimum of five, six and seven years respectively, and then quickly rose soon after.
In the last twelve months, the number of new gold investors has decreased by 20.1% compared to the average of the previous five years. Among the ten major BullionVault markets, only in Germany the number of new customers is increasing, + 10.5% in the last twelve months.