Russia is still open to criptomonedas and blockchain technology, and this time the capital will be the place where one of the biggest fast food franchises in the world innovate accepting bitcoin as a means of payment for the products of its menu.
It is a Moscow-based Burger King, which expects to use bitcoin payments for food and beverage purchases and is expected to extend this decision to the other Yekaterinburg and St. Petersburg branches by the end of the summer, as reported by media local. The decision was made in accordance with the significant growth of the Cryptomoneda and to relaunch the franchise within the companies dedicated to fast food in Russia.
Cryptomonedas have gained popularity in the country and it is even hoped that in the near future the authorities will issue official regulations around this financial instrument. In addition, President Vladimir Putin has already expressed his interest in issues associated with the ecosystem, such as blockchain technology.
For this application of payments, Burger King will make a bid for the development of the software, including the website of the franchise, the versions for iOS and Android and cash registers.
The company plans to announce the winner of the software development tender that will allow us to accept bitcoins. The contractor will have to develop solutions for burgerking.ru, mobile applications for Android and iOS, and cash registers.
Dmitri Medovoy
Director-General, Burger King (Russia)
Medovoy says the fast food franchise is looking for a corporate developer of this important software to become the market leader in Russia, not only for the products but also for the technological facilities it plans to offer consumers. The winner, he said, will be announced on August 10.
The success of the strategy could boost the expansion of the franchise in the country, since Burger King currently has establishments in only three cities throughout the Russian territory, it is worth mentioning, the largest nation in the world.
On the other hand, Russia could become a very significant player in the ecosystem, because despite its past reluctance, the government has for some time begun to see with better eyes the potentialities offered by cryptoneses and blockchain technology, and how One of the most important economies at the global level could have an influence on the internal functioning of this ecosystem.
