On 1st August people who are not happy about where BTC is going (im not gonna go into details, there could be a book about this 2 camps) will launch Bitcoin Cash. It will be free for everyone who has BTC, you will just have to use private keys from your normal BTC wallets and import them to Bitcoin Cash clients.
RE: If you were not aware in 4 days you can have 14%+ more of BTC for free.