Ep. 8: Basic Attention Token (BAT)
1- OVERVIEW
The Basic Attention Token (BAT) goes along with Brave Browser to give an ecosystem where there is efficiency in digital advertising.
Brave features include Ad-Blocker, Ad-Tracker but most important, it has a ledger system that anonymously captures user attention. Basically is fast, open-sourced and privacy oriented.
2- PROBLEMS SOLVING
Basically everybody who is part of the digital advertising world is hurt by middlemen.
Users, Publishers and Advertisers are losing huge amounts of money not just because that middlemen but because of the trackers and malvertising.
Up to 50% of mobile data is gone because of ads and trackers.
Google and Facebook take about EVERY revenue of advertising.
Advertisers lack good and reliable information of the market they're targeting.
3- A PERFECT MATCH!
When Brave Browser and the BAT join forces, its a WIN-WIN for EVERYBODY taking action into the digital advertising world.
Brave knows where you're spending you're time and your clicks (the exact amount of seconds, and clicks) that's how publisher rewards are calculated.
Users can also get rewarded to be a target of ads (less prone to malware) and to get tracked anonymously to collect the data for advertisers.
Basically everything you agreed on with Facebook and Google but the difference is that you're getting paid for it.
4 - HOW IT WORKS
source: basicattentiontoken.org/images/bat_triad_diagram.png
5- THE TOKEN
Name: Basic Attention Token
Ticker: BAT
Circulating Supply: 1,000,000,000 BAT
Market Cap: $203,438,000
Price at the time of writing this post: $0.203438 [-4.61%]
The BAT can be used to access the attention based services that Brave platform offers, it is exchanged between users, publishers and advertisers as shown before.
The token utility is derived from user attention, meaning the mental engagement of a person on advertisement and content.
6- THE TEAM
One thing that gotta make you put an eye on this project is the people behind it! Specially Brendan Eich
Further information on their website: https://basicattentiontoken.org/
Documentation: https://basicattentiontoken.org/BasicAttentionTokenWhitePaper-4.pdf
IF YOU LIKE THIS POST AND THE IDEA TO CONTINUE THIS SERIES, PLEASE UPVOTE AND RESTEEM, If you missed it the first episodes of the series here it is!
Ep. 5: AUGUR (REP) (https://steemit.com/cryptocurrency/@erodriguezc11/sundaycoinday-ep-5-augur-rep-giveaway-2017820t23272222z)
Ep. 6: MONACO (MCO) (https://steemit.com/cryptocurrency/@erodriguezc11/sundaycoinday-ep-6-monaco-mco-2017827t223953696z)
Ep. 7 Lisk (LSK) (https://steemit.com/quote/@erodriguezc11/sundaycoinday-ep-7-lisk-lsk-201793t16710338z)
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