These are exciting times for crypto experts and enthusiasts as the cryptosphere continue to gain more popularity and mainstream adoption. It is now confirmed that the adult industry has embraced cryptocurrency via PumaPay protocol and other blockchain payment processing systems, despite several legal and government limitations currently being observed in the cryptosphere. Reputable blockchain start-ups continue to break boundaries towards bridging the gap between traditional financial markets and the new financial market order- blockchain and cryptocurrencies by creating disruptive technologies and services based on the blockchain technology. PumaPay is the attraction and reason for this write up as they continue to expand their coast through several strategic partnerships in other to ensure mainstream adoption of its disruptive payment processing protocol.
PumaPay, being a blockchain based company has developed a card-less payment infrastructure based on the blockchain technology which allows merchants and clients to process push; recurrent, and pull payments with ease while avoiding the old complex payment processing infrastructures that are currently in the payment processing industry including Master card and Visa card payment solutions. In addition, the creation of the PumaPay protocol will eliminate the middlemen that exist in the payment processing industry and also end the high processing fees regime currently experienced in this old order.
Having raised a little above USD 117 million in May 2018, the company has gone on to achieve several milestones which include attracting several industry leaders in their numbers who have integrated or are in the process of accepting PumaPay protocol as an alternative payment solution to traditional systems. Although the PumaPay website states that it has over 50+ leading brands that have signed up for her payment solution protocol, the most recently visible and popular is the acceptance of the protocol by the major players in the adult content/movie industry. The adult industry is somewhat worth around $97 billion and growing. The industry’s alliance with PumaPay was initiated by one of the industry’s leaders- PornHub, followed by an exciting high-quality video advert used to announce the new partnership. Barely 14 days after the first adult entertainment firm’s partnership, with PumaPay was announced, a host of other prominent leaders in the adult industry space have shown interest in the PumaPay protocol and also extended a hand of partnership to the firm behind the first ever blockchain based payment protocol that allows for recurrent, push and pull payment systems with reduced B2C, B2B, and C2B transaction costs.