We’ve got a new project on WINGS called AdHive.
AdHive is a global influencer marketing platform. Read on to find out what that means and how much I forecasted.
Here’s the problem, video advertising on blogs is effective, but it’s inconvenient for mass ad campaigns. The process involves lengthy negotiations with every influencer and is too costly and time consuming. AdHive plans to simplify the process.
It’s a platform on Ethereum that’s used for large-scale advertising with social media influencers.
The way it works is that advertisers set up campaigns, select their target audience, describe the product, and set up their reserve with ADH tokens.
AdHive’s AI then analyzes the campaign and sends out offers to all the relevant influencers. Once the influencer accepts, AI modules for video and speech recognition are used to monitor the influencer’s blog to make sure the ad requirements are met. If so, influencers are rewarded in ADH tokens and advertisers get a detailed report of their campaign.
The ADH token is an ERC20 token and will have a fixed supply. In addition to being used to fund ad campaigns and for rewards it will also be used for daily transactions, payment for platform services, and for security of the AdHive network.
The mathematical formula for the token was developed by Serguei Popow, AdHive’s Scientific Advisor, who was also involved in the token models of NXT, IOTA, and WINGS.
The max supply is 450,000,000 ADH with 60% being distributed in the token sales. Phase 1 starts February 28 and phase 2 sometime in the second half of 2019. Founders get 11.5% and the rest is split between company activities.
According to the roadmap the alpha is already out, and we can expect the beta sometime before the first quarter of 2018 ends. The goal is to have a ready-to-use platform by the third quarter.
AdHive had a pre-sale already where they raised $5.5 million in 36 minutes at discounts of 15% to 30%.
For the token sale they’re looking to raise another $12 million. Max bonus is 10%. The rate is 1 ETH for 5,000 ADH.
Looking at the forecasts it looks like everyone thinks they’ll meet their hard cap and raise $17.5 million, and that’s what I’m forecasting as well. AI plus blockchain plus digital advertising, that’s a winner.
The AdHive forecast lasts until February 25.
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