A nice little read explaining ICOs. I believe the key to ICOs becoming succesful is if the demand for a service being decentralized is there, or if you can convince people the demand is there.

Having everything use crypto assets is not necessarily good in and of itself. Why use a product that is infinitely more inconvenient and slower than what we have today, if decentralization isn't important, after all?

This article covers it perfectly: https://blog.chain.com/a-letter-to-jamie-dimon-de89d417cb80