Chanticleer Holdings Inc is one of the parent companies within the fast food industry in the United States, will use the blockchain technology of Mobivity Holdings Corp to implement a reward program for loyalty to its users of their food chains.
The announcement was disseminated through various local media, and on the official website of Mobivity Holdings Corp. Chanticleer Holdings inc, will work with a Blockchain-based platform called MobivityMind, an interface created to promote loyalty and rewards programs using the Merit cryptocurrency. . In addition, the two companies announced that the system will start using it by the middle of this year, and all Chanticleer chains are expected by the end of the year.
In this way, chains such as BGR, Little Big Burger, American Burger, Just Fresh and some Hooters restaurants will be able to reward their customers through the Merit cryptocurrency, which can be used in all chains.
The idea will work in the following way, when a user eats a hamburger in Little Big Burger, they will receive a Merit coin, which they can exchange with other customers to obtain a product from one of their other chains.
Likewise, all users will be able to monitor their transactions on the MobitvityMind platform, with this it is expected to achieve an improvement in the services of the chains of Chanticleer Holdings Corp. On the other hand, this initiative revalued the value of the company in the market, since the announcement Chanticleer shares increased by 50% and its capitalization in the market reached the value of 12 million dollars.