Native Video Box (NVB), the independent video distribution platform that applies a native echo approach to advertising based on machine learning, has completed its ICO.
During the initial offer of coins, which together with the pre-sale lasted six months (from November 1, 2017 to April 30, 2018), the project managed to raise a total of US $ 9.8 million.
Native Video Box is an innovative blockchain platform that combines the latest video advertising technologies and offers users a decentralized video content distribution system. The project places licensed videos on several websites, generating a large number of visits.
The NVB widget is integrated into the web portal, and the artificial intelligence technology used to analyze the content of a page allows selecting the most relevant video clips for the platform. As a result, visitors to the platform perceive this content as "native" and not advertising, and consequently do not find it irritating.
It is also important that, thanks to blockchain, NVB shorten the advertising supply chain of the advertiser to the publisher, which significantly reduces costs in the subject and the distribution of the videos. Thanks to this development, the platform can transfer up to 75% of advertising revenue to content manufacturers and distributors. The creators of the project hope that this honest and transparent approach will help attract the best market professionals to the ecosystem.
The encryption industry has seriously changed the face of the modern Fintech market. A key advantage of NVB is the option to pay in tokens, which makes the services of the platform cheaper than those of competitors outside the block chain.
Accessibility and transparency: these are the two words you would use to characterize the idea behind the NVB project. And this is precisely why people trust her, "said NVB consultant Yaacov Bitton, CEO and co-founder of the universal online payment system Advanced Cash.
In the last 10 years, the online video content market has grown by a factor of 42, and now has a capitalization of more than US $ 13,000 million. This represents a massive leap for the industry, which is why the cryptography experts are not surprised to see the potential of the NVB project duly valued in the ICO.
Andrew Playford, an NVB consultant and senior vice president of operations for Sonic Foundry Inc., said the following at the end of the company's ICO:
"Today you can see extremely positive trends in the consumer video market, which are clearly beneficial for NVB. I am delighted with the development of the project. It should become an absolutely new and key source of revenue for a large number of bloggers and publishers around the world. "
The potential of the project was also mentioned by another NVB consultant: Gabriel Zanko, founder of MobileYourLife, finance entrepreneur and business angel:
At first, it might seem that Native Video Box would find it very difficult to explain to a mass audience why they need a video advertising market. However, the 9.8 USD million raised in the ICO show that the project team was sensationally successful in doing so.
I think they will continue on their way to success. I believe in the project, since it has all the components it needs to grow: the growing video advertising market, the team experience, a very flexible development idea and, finally, the money it raised in its ICO.
During the ICO, the platform managed to reach partnership agreements immediately with several promising projects. One of them is Efir.io, a market for advertisers and vloggers.
NVB will be one of the products that will be offered to the participants of the platform: bloggers, publicists, agencies, etc. Another project is AdHive, a revolutionary system for advertising integration in popular video blogs. Native Video Box will be one of the platforms used by AdHive customers to show their advertising.
Finally, a third association was concluded with the Transcodium project, a blockchain service that provides computing capacity for virtually any calculation. As a project that works with video content, NVB will use Transcodium as one of its video recording and processing farms.