“ Almost every top agency use my services because I can do what they cannot. ” — KEY
A man came up with an ICO Solution which helps ICOs take fiat investments. “If you can bring any ICO — you get 20% commission. The integration fee is 10 ETH so you get at least 2 ETH immediately per each ICO. It’s already live and implemented in many ICO projects”, he said.
I replied that I will add it to my file, and will let him know. He works in the same office as the provider and he is helping them sell.
This was how I responded:
Passing on the full discounts…
“Just so you know, I work on 0 commission basis. I DO NOT accept commissions for any referrals or such. I pass it on to my client as a discount with full transparency. That is one of the reasons a lot of my clients, and ICOs who are not my clients, come to me asking for references for various other services.”
He was urging me to consider it as a new income channel but I told him the principles with which I work. I think accepting commission to refer our clients will cause bias and also a feeling of distrust for our clients. When I bring in full transparency, they love it.
For example, in some of the top media outlets, I can get as much as 80% discount on various services. I can sell at the same price as the news outlet and make massive profits. But I don’t and pass on the full discounts. Even if its 90% discount, I pass it on.
A client spending $100k in the media budget with me, if he gets $200k or more worth of value, he will never have problems paying our management fee. That is one of the reasons, other agencies — even the top ones — were not able to beat me. In fact, they work with me. Almost every top agency you can think of, they use my services one way or another because I can do what they cannot.
Does it appear ridiculous that I never do commission partnership for myself? Precisely. It does not mean that I don’t refer. Always, I do refer but just pass on the commissions as discounts to my clients and so, they would get it at a lower cost. It’s a value for them
Unbelievable? That’s what I always do. All of such referring parties are usually exclusive and this gives me an exclusive offer for my clients which are not available with any other agency. So, that in turn makes my services super special.
Nurture loyalty by transparency…
KEY Difference Media had launched a campaign a few months back, displaying a few of our partners and the offers that we provide. We challenged the public to see if they can beat our offer — even the sales team of those media sites offering the same services cannot beat our prices. These exclusive deals are made with the founders, only for us.
These differentiators have continued to nurture loyalty among our clients, who refer more and more clients to us.
No other agency will get these terms as we do. Our marketing success comes, not from the volume of references, but from integrity, value, and exclusivity.
We are not marketing to the community, we are the community and we just pass on the message.