1 Strategic Focus (Leadership, Management, Planning)
2 People (Personnel, Staff, Learning, Development)
3 Operations (Processes, Work)
4 Marketing (Customer Relations, Sales, Responsiveness)
5 Finances (Assets, Facilities, Equipment)
While there are obvious hurdles to face, one of the biggest challenges is in overcoming the fear of jumping into a business in the first place. Most people dream all day about launching a successful business while watching the clock tick at their mundane day jobs. The reason they never quit the security of a paycheck is because they are too scared by the unknown that comes with starting a business. If you want to separate yourself from that crowd, you need to learn how to manage your own fears. Don't worry, you're not alone. When I quit my job to start my business, I was making double my salary outside my day job than I was inside working my eight hour job. I still had that huge fear of failure.