Many reasons. The whole concept around governance is nice which many newer coins are adopting these days. Having Dash masternodes with voting power for example. Also, fees are kept low, and I REALLY like the marketing behind Dash. I'm a techno cypherphunk geek to the max, but I've worked long enough in corporate America to realize you need sheer good marketing too. Like Apple level marketing, it's not all code. The more we can get the world to adopt crypto, the likelihood every coin would benefit. We must support each other in friendly competition and not hate.