The ability to use the Litepay Visa card at ATMs, coupled with instant LTC-USD conversion will open up huge amounts of potential for Litecoin, which will only have a positive impact on the price.
And while it is a leap of faith to suggest that LTC will escalate with the kind of speed that would see it threaten even BTC and ETH for market superiority: Litecoin: Litepay Launches Today