This time, the sky really is going to drop the pie.
The American fast food giant McDonald's has announced a 6 million 200 thousand MacCoin token in more than 36000 restaurants in more than 50 countries around the world by Thursday (August 2nd), including more than 14000 McDonald's restaurants across the United States, and customers can get a tokens MacCoin by buying Big Macs.
So what can consumers do to get this token? The answer is free to exchange for another big Mac. However, consumers need to start using MacCoin tokens for free on Friday (August 3rd). According to the information released by McDonald's in Twitter, as long as this year, customers can use MacCoin tokens to exchange hamburgers at any time.
In an interview with the United States today, Steve Easterbrook, the McDonald's chief executive, explained that the reason for the reason for the issue of MacCoin is to commemorate the birth of Jim Daligati (Jim Delligatti), the inventor of the MacDonald's Big Mac hamburger, on the other hand, on the other hand, 100th anniversary. It is the important role played by Big Mac in measuring consumer purchasing power.
In 1986, the economist introduced the "Big Mac Index", an informal economic index, using the price of a local currency, divided by the price of the local currency in another country, and comparing it with the actual exchange rate. If the Big Mac is lower than the actual exchange rate, it is a country. The currency exchange rate is undervalued. On the contrary, if the Big Mac index is higher than the real exchange rate, it means that its exchange rate is overvalued.
Steve Easterbrook said:
"The Big Mac Index is used in many areas of economics, so why not have fun and create our own currency?"
In fact, the Big Mac has gradually become "American Idol" in its fifty year history. North Huntington, Pennsylvania, even has a Big Mac Museum and a 14-foot-tall, 12-foot-wide statue of a Big Mac.
However, although MacCoin tokens sound similar to encrypted currencies such as bitcoin, Steve East Brook revealed that McDonald's would have a "real currency" in the store, which is intended to be different from digital currency. It is reported that McDonald's will design five unique types of Ma every ten years. CCoin token, of which there are some bright spots.
70s: show the design of "power to flower"
80s: display pop art design
90s: bold abstract shape design
The 00 years: the most advanced technology at the turn of the century
10s: focus on the development of communication technology
(Note: "Flower Power" is the slogan of anti cultural activities in the United States from the end of the 1960s to the early 1970s, marking negative resistance and non violent thought. It originated from the anti Vietnam War. The slogan was put forward by the American beat poet Alan Ginsberg in 1965, advocating a peaceful way to oppose the war. Hippies, who believe in symbolism, wear embroidered and colorful clothes, wear flowers on their heads and distribute flowers to the public, are called flower children. The slogan was later summed up as a modern man related to the hippie movement, drug culture, psychedelic music, Psychedelic Art and social laissez-faire.
It is worth mentioning that the "Big Mac index" in the past was only linked to the sales price of MacDonald's Big Mac, never anchored to any kind of "currency". Does the McDonald's MacCoin token have another meaning? This now seems to be just a token of commemorative significance. Is it possible to play more economic roles in the future? Everything, let's wait and see.