Novogratz pointed out that exchanges and big companies are starting to take the cryptocurrency more seriously.
"Starbucks and Microsoft'll allow you to use bitcoin," he said. "As you see more adoption of just people being comfortable with it, it feels like it's going to go up."
More institutions will jump on board for fear of missing out, Novogratz said.
"There's an institutional FOMO going on all of a sudden," he said.
Eventually, bitcoin may become a part of people's financial portfolios.
He said that over time, more people will start to think of bitcoin as a store of value, like gold.
Galaxy and Bloomberg launched the Bloomberg Galaxy Crypto Index in May. The index tracks the performance of 10 digital currencies, including bitcoin and ethereum.
The price of one bitcoin surged to almost $20,000 late last year, then lost almost two-thirds of its value in 2018.
But Novogratz thinks the cryptocurrency hit bottom earlier this month. He predicts bitcoin will rally 30% by the end of the year. And in the first quarter of next year, "you'll really start seeing it move."
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