It's a psychological thing. When I was new to Bitcoin, I was the same way I didn't want to buy a fraction of one. You don't feel like you are getting anything until you have 1 whole Bitcoin. Now that it's so expensive though a fraction makes a lot more sense. But I think you have to look at it as 0.1, 0.25, 0.33, 0.50. When it's 0.001324536 it just makes no sense to anyone. But I agree the message needs to be spread!