Google recently announced that they will be censoring ( because that's what it is, censorship ) cryptocurrency ads, following after corporate giant Facebook.
Google, google, google. Your days are numbered as the top ranking search engine.
While Google will have thoughts of their own on this one, my thought is that Google is undermining their brand and core identity. They have trained people to "Google it", and think "search the internet for information" but now they are undoing that and training people to think something else. Eventually there is a tipping point when people shift from thinking "Google search for information" to "Google censorship of information".
The more bans, the more censoring, the more 'algorithm tweaking' that Google does, the more they eat into their own usefulness. People want to get their hands on all the best information there is, not just a sliver of what's allowed.
Most of all, people want to make their own minds up. And decide whether something is 'fake news' or not.
Google could get away with this during the hype of the Hillary vs Trump American election and the whole 'fake news' sideshow, but employing the same tactics outside that context makes it easy for the average person to see who the real villains are.
In my mind, Google ( and Facebook ) have just handed market share to free-speech companies like #DuckDuckGo and blockchain up-and-comer, #PreSearch. Advertisers will merely shift platforms and ultimately withdraw funding and lifeblood from Google.
While Google is currently a titan, they are not invulnerable and don't permanently own the market. Of course Google will be protecting their own bottom line and probably is preparing for the own release of an ICO, but at the end of the day manipulation is manipulation. But the fact that they are making a move like this tells you that they are in some way uncomfortable with the idea of the blockchain.
This play by Google tells you where they are at. Google is operating from a 'business as usual' mentality. They are reinforcing the old business model of tight-fisted monopolies, license to use invasive technologies ( because the law has not kept up with innovation ) and data harvesting of its customer base.
Anyway, an interesting news items to look into. Not that it will have any difference on the emergence of cryptocurrency and the rise of blockchain-related technologies.
I myself have used #DuckDuckGo since it came out. Now I've hooked that into #Presearc, I am happily earning crypto coins just for searching the internet. I liked Google when it first came out but now it's time for someone else to take over.
Check out https://presearch.org, the search engine that you can customize yourself. See their roadmap as there are some epic 'redesigns' for how you search the internet.
Thanks for watching,
Brendan Rohan - Indie developer of 'next gen' natural medicine from Melbourne, Australia
Www.Skyflowers.co ( see "botany" tab for the plant research )
Www.ClinicalFlowerTherapy.com
Social @iSkyflowers
YouTube Skyflowers.Tv
If you support natural medicine and an independent research project that began in 1997, then steem me. The creds I get will help me provide a solid body of information that future generations can build upon.
DISCLAIMER: This article is written by an amateur investor and is offered purely for information purposes. This is not financial advice and you should always seek the advice of a finance professional.