MobileBridge Momentum transforms the way companies do marketing and...

Today, to be successful, it is not enough just to exist on the market. With the development of markets and the emergence of new players, it becomes more difficult to withstand a competitive struggle. Therefore loyalty programs - one of the best methods of heating of interest of clients. These programs help reduce advertising costs and make more targeted promotions.

However, the time passed when for a successful business were enough only availability of a loyalty program. The prevalence of these programs led to the fact that they ceased to consider as competitive advantages. What, by the way, does not detract from their value as an excellent tool for attracting and retaining customers. The lack of a creative and strategic vision is the cornerstone of failures of many loyalty programs. Loyalty programs, designed without taking into account the preferences of consumers, accordingly offer nothing interesting for them, which leads to a low level interest
of participants.

I touched on this topic because very soon in the market, there will be a MobileBridge Momentum platform, which is intended for marketing automation. MobileBridge Momentum will create more original formats of interaction and communication in real time through the modern platform. The platform allows the companies to interact directly with the clients and to reward them for commitment to a brand.

In my wallet, like many others, a lot of discount cards that grant the right to a fixed discount. However in case of their use everyone repeatedly I faced different problems. I think everyone familiar with this:

Cards are often forgotten or lost. In such cases, we often ask a seller to find a discount card in the system. It's not fast, which irritates other customers and does not always work: sometimes, if the card was is released in one city, it can not be found in the database of another by phone number or last name - in spite of the fact that that shops the same retail network.
People often don't remember what bonuses they have. For example, you want to purchase a bottle of wine, and in a radius of 300 meters from your house ten shops where you can do it. Somewhere you were given the coupon on the following purchase, someone told you about sale "two at the price of one," but you, of course, don't remember in which shop it was. As a result, you go to nearest.
Often we intentionally leave incorrect data in questionnaires not only because afraid of fraud, but also don't want to get meaningless spam. Or we can change contacts after we register the loyalty card. As a result, we don't obtain information on shares which actually could interest us.
People are afraid of spam to them often get information about discounts which for them are entirely irrelevant. For example, if we allow friends and relatives to use a discount card, then the purchase history ceases to reflect our real interests. As a result, retail chains cannot always form an adequate personal offer for us. In that case, us shouldn't be surprised if suddenly 50-year-old businessman and the fan of fishing which borrowed a card to daughter-in-law, may receive a discount come to occupations yoga for pregnant women.

From the above, we can conclude that customers are not interested in a simple system of discounts. Traditional marketing methods – plastic cards, leaflets, SMS mailings – any more don't work. Most modern clients grew up in the world of technologies and got used to another style of communication and consumption of information. The MobileBridge Momentum platform will solve all existing problems thanks to the direct interaction of clients with brands.

This approach will be beneficial for large brands as well as for small companies. Each brand will be able to encourage its customers for various actions, purchases, the disclosure of personal data, and also for the promotion of companies, goods, and services. Companies will pay for assistance in the development of their business directly to their loyal consumers. First of all, it will help to reach the "right" concept of relationships with customers. Rewards will collect in one wallet in which they may exchange between other loyalty programs. Agree that it is very convenient?

Consider a small example of how the company will be able to interact with its customers on the platform Momentum.
For example, the online store of youth clothing "Babyboom" launched a special loyalty program on the MobileBridge Momentum platform. To obtain privileges, clients need to register in the program and become a full-fledged part of the friendly "Babyboom-family". The brand will accrues points to customers for various activities, offline and online purchases, attendance of Babyboom events, reading articles in the corporate blog, participation in contests within the mobile application, use of the corporate hashtag #Babyboom in social networks. It can also be remuneration for the creation of content, writing of the review about a product on social networks, or any other active interaction with a brand. Stimulating not only consumption but also interaction with the brand can subsequently warm up the interest of new customers. Members of the loyalty program will be able to convert accumulated points into tokens or exchange them for exclusive discounts and gifts, tickets for performances and autograph sessions of famous artists, gift certificates, and personalized gifts.

MobileBridge will be holding a token sale for the Momentum token which will be used to power transactions in the platform.
Here are the details of the token sale:
Token name: TBA
Token base: Ethereum
Token supply: 1,000,000,000
Token sale duration: TBA
Token sale target: $51,000,000 (estimated)
Token exchange rate: $0.12 = 1 Momentum Token