Users are paying to their online-data for the use of the free Internet and free services. The large companies, such as Google and Yandex synchronize information from different sources, to more accurately determine the user's preferences. They I collect such information about users that they can analyze and sell for creating advertising.
Our data it is the economic asset created by a combination of our fundamental identity (including age, location, gender), our behavior (including interests, the relations, and opinions) and our purchases. We send data permanently when we register for different services, and also we show ongoings when we subscribe to different pages or we click likes. Ourselves generate this information, but we, unfortunately, don't own it, and we don't get from it profit directly.
At the same time, the companies profit from it a lot of money, and then more understandable be interests of the user, that more precisely will be shown advertising. So, in Facebook offer the user pre-paid stories, proceeding from the pages which were pleasant to it, and available information in his profile. Insurance companies use data aggregations to build pricing models for new customers based on the perceived willingness of similar customers to pay. Online vendors similarly profile customers based on, for example, whether they are located in the suburbs or the city-center, adjusting displayed prices accordingly.
Thanks to the decentralized marketplace Datareum, everyone will be able to monetize their data, selling it directly to market researchers, academic researchers, and other interested parties. The Datareum platform built on the Ethereum public blockchain will protect this personal and confidential information from cracking. Using online surveys as a starting point for the creation of the market, Datareum will use stimulation mechanisms which in the long term will provide accessibility of high-quality user data, providing the valuable tool for researchers of all types.
The most important at this stage — to set the transparent relations between the owner of data and the requester. The Datareum platform creates the fair and open world where data providers has complete control of the data they produce, and data requester have access to ethically sourced, high-quality, structured data at a fair price. In this world, providers will reasonably compensate for the value of their data and researchers of all kinds will have access to the high-quality data they need.
I don't enjoy that the companies like Facebook and Google are enriching themselves using my online data, tracing the sites which I visit, videos which I watch, making lists of my friends. But instead of despairing concerning inevitable information leakage, it is possible to understand its real value and to try to benefit from this. If someone trades in my data, it means they have a certain the value's, and I want to get the part owed to me. Datareum offers the excellent escape from the current situation allowing filling available surveys and get DNT tokens to wallet integrated on the platform.
Primary benefits of the Datareum platform
The principal advantage is the possibility of control own to data which are collected only with the permission of data providers. Providers itself makes the decision what data it is ready to offer free of charge and which ones to sell. Data providers will receive DTN continuously because the information they provide can also be resold.
Use of Blockchain will provide the high level of warehousing data by storing it not in a centralized location, but rather in a distributed network, guaranteeing the invariance of the information.
How will it work?
- The applicant publishes survey with specifying of target data, such as age, gender, location, salary, etc.
- Conditions to survey, become conditions a smart contract in the market of data.
- The applicant saves the DTN tokens in escrow, for payment to providers for the response to the survey.
- Providers, conduct to survey and enter it into the market of data.
- Results from data retrieved analyzed according to rules a smart contract and either transferred requesting or deviate.
- If conditions met, payment transferred from escrow to the data provider.
- When DTN exempted from escrow, the small commission paid to the Datareum network.
In the market for data, their quality is essential. Datareum will use a combination of mechanisms of verification of data which reach the highest level having the most significant potential value in the market.
The data created by bots and also the low-quality or roguish data generated by the people interested only in reward will be removed to form the functioning market.
Demand for the DTN token required for the creation of a liquid marketplace. This marketplace is both a data marketplace and a goods and services marketplace.
Crowd sale will be double-audited with all tokens held in escrow and returned to buyers if the soft cap not reached. Pre-ICO starts on April 28, 2018, 12 PM UTC
Website - https://www.datareum.net/
Whitepaper - https://www.datareum.net/whitepaper.pdf
BitcoinTalk - https://bitcointalk.org/index.php?topic=3115745.0
Twitter - https://twitter.com/datareum
Telegram - https://t.me/datareum
Author's name: Sofa_Sh