We tend to think that the world runs on a merit-based hierarchy. That’s how things used to be.
Today, it’s very hard for people to know who the best creator or provider in any industry is. The world has grown too big and, in even the smallest city, there are way too many people. In today’s economy, it is very hard to reach people because there are so many products competing in the same market. Success is no longer about creating the best product but about being able to reach as many people as possible. Because of this, companies try to focus on making the products that are friendly towards marketing campaigns.
Industries that involve people’s entertainment are a very good example of how marketing matters more than quality. The most creative independent movies are overshadowed by the low-quality, spun content created by the big publishers.
This disparity is even stronger in gaming where most of the major releases are launched by one of the top game publishers. Most of these companies work towards a marketing friendly title because this will maximize their ability to reach more people and make large sales numbers. Quality is the victim in the competition to create the best marketing campaigns in today’s gaming industry.
A lot of people recognize that the market is better off if quality becomes the main criteria again. While most take no action to fix problems, VR Pluss, a Korean VR arcade franchise, is working on to make quality the main focus of the gaming industry once again. VR Plus has launched a project called Yumerium that will give gamers the power to control the growth of the games that exceed in quality.
Quality is King
Yumerium creates a token economy YUM tokens. The platform gives developers the ability to launch their VR games on their platform. These VR games don’t need the big marketing budgets needed by games in the current gaming economy. The unique thing about Yumerium is that it gives developers the ability to run community-based marketing campaigns which are a lot like the way bounties and airdrops work.
Bounties attract people who like a product to promote it among their friends and social media followers. This allows them to earn a reward for helping the project an at the same time helps grow the community of the project they love. This has been such a successful way to market that ICOs have raised billions of dollars. Yumerium wants to bring this form of marketing to gaming. Developers will reward people who promote the game with YUM tokens. Also, airdrops will give people an incentive to try the game.
The best part of a gaming economy that works like this is that gamers will be in charge of what gets promoted. They will know what kind of games people will like and they will promote those games. instead of games growing based on ability to have a big marketing budget, they grow if they have a good quality. Gamers will curate the best games and will promote it among social circles to make sure the best developers can continue to make more games for the community.
A community-based promotion system makes sure that quality is king. This way the content people enjoy for entertainment, at least in games, is going to improve over time as developers will be incentivized to make the best games as the gamer will prefer to promote their work.
Company
Website: https://www.yumerium.com/
Paper: https://www.yumerium.com/resources/files/whitepaper_en.pdf
Bitcointalk Thread: https://bitcointalk.org/index.php?topic=3272290
Telegram: https://bitcointalk.org/index.php?topic=3272290
Twitter: https://twitter.com/yumeriumtoken
Facebook: https://www.facebook.com/Yumeriumtoken/
Proof of Work for https://bitcointalk.org/index.php?action=profile;u=1887821