Yes, I think many of us don't know or have any real knowledge about this stuff.
With better knowledge, it is easier to see how much of an invention we have on our hands. Humans have a tendency to harbor grudges and rely on their lizard brains to make decisions, at least I would say that I think 80% of the population is like this. The question remains, was this built for those who make decisions based on Zipf's law, probability models and math, or is it built to attract everyone eventually?