I watched a vid with bitcoin personality Trace Mayer being interviewed by The Dollar Vigilante's Jeff Berwick in which he discusses the possible bitcoin hard fork. Near the end, he highly touts "PRIVEX" which when knowing the movement and news in the coin, that there is a clear referral to what he should be pronouncing "Piv Ex" or what we all know as "PIVX". He later clarified by stating www.pivx.org was the place to get more information.
So I threw 500 bucks at it, and since my trade, got a 17% bump! So, let's call that the "mispronunciation Trace Mayer Effect". lol