Utrust wants to solve all of the problems that new businesses or merchants would have if they started to accept crypto payments at their store. Utrust aims to be the world’s first cryptocurrency payment solution to offer instant transactions, buyer protection & crypto-to-cash settlements. Utrust plans to solve the volatility issue when a customer pays in Bitcoin for example, and the market dips and the value of the payment is no longer the same. When using Utrust you will receive instant transactions that will allow for the Bitcoin that your customer paid with to be converted to cash instantly, preventing any previous volatility issues with crypto payments.
In the same way that PayPal is known for providing buyer protection to customers, Utrust is going to offer payment protection and act as a third-party mediator if necessary. Because of Utrust's instant payment model they are able to allow the user to choose which crypto they want to pay with when making a purchase. Utrust aims to be a merchant plug-in API in a similar way to how PayPal functions. Utrust wants merchants or online websites to use their platform to begin to start accepting various crypto payments. Utrust will allow merchants to accept several cryptocurrencies at the same time. Also, Utrust will allow you to "pay with the UTRUST Token for instant discounts and improved purchasing power."
Since paying with the Utrust token on their platform will allow for less fees over time this should drive the value of the Utrust token up as the platform is used more and leave token holders with greater purchasing power. Utrust plans on releasing their test API for merchants soon. In the future Utrust plans on creating API integrations with Shopify and Woocommerce as well.
Website: https://utrust.com/