I like discovering hidden gems among crypto projects, and I think I've just found one and going to share it with you today. The project is called SWIPE… and it has nothing to do with credit cards ;-)
The Idea
SWIPE is a decentralized data platform that collects user data from various mobile apps, analyzes and processes it in packages and sells it to data buyers in a transparent way.
Currently, app developers can sell their data through numerous intermediaries who, of course, take their share of the pie, yet can't always ensure integrity and quality of data.
SWIPE will provide developers with an SDK (software development kit) that can be integrated in any app, meaning that every developer will have a chance to join the SWIPE network.
Big Data is called the "oil" of the digital age and is now used by many companies. Have you ever wondered why do you see an ad, let's say from Booking.com, in your inbox the next morning after you looked up some destination online without even searching on Booking.com directly? Whenever you look for something on Google or do anything on Facebook, your data is being recorded. Then it is sold to various data users to show you targeted advertisement. This is a good thing and bad thing simultaneously because on the one hand, you see offers that might interest you but at the same time everything you do online is being tracked and stored and you don't have control of it at all.
SWIPE will allow users to decide which data to share with data buyers, anonymize it and reward users for sharing it.
Meanwhile, data buyers will be able to make use of SWIPE's absolutely transparent decentralized marketplace to acquire necessary blocks of data, with the ability to see where the data comes from exactly.
The Technology
SWIPE uses proprietary data analytics platform called SWIPE Brain to maintain a smart contract-governed network in order to ensure transparent and fair data trade.
The data collection is facilitated through a set of intuitive and user-friendly instruments.
SWIPE Push allows users to press the unlock button and see content on their lockscreen. Then they can either swipe left to see the content or swipe right to unlock their phone as usual. Simple as Tinder.
SWIPE Ads enables developers to actually control which ads will be displayed in their apps and rewards users for watching the ads with SWIPE tokens.
By using the already mentioned SWIPE Marketplace consumers will be able to redeem their SWIPE tokens for premium in-app content.
Finally, SWIPE Mission will provide users with the opportunity to earn SWIPE tokens for completing simple tasks like registering on a website, taking a survey, installing an app, etc.
The Token
SWIPE Tokens are the fuel of the SWIPE network and will be used for payment within the platform, as a reward and for staking for participation in SWIPE Missions.
At the time of writing, SWIPE was in the private pre-sale stage, therefore there were no token metrics details available yet.
The Team and Advisors
SWIPE's founding team looks stunning! Co-Founder/CEO Clifford Lim has experience at IBM and Lenovo. He is also a co-founder of SwipeRich, a lockscreen delivery platform that has existing apps working in the Philippines (AGILA Rewards) and Indonesia (cepatswipe). Many team members have affiliation with SwipeRich, which confirms their expertise at what they are actually doing at SWIPE. Co-Founder and CSO Kuay Chong Sean used to work with Konica Minolta as well as with Intel. Another Co-Founder and COO Iyan Waer worked for McKinsey & Company and LG.
If you are still not impressed, then you should look at the advisor team. Jehan Chu and John Fiorelli are from Kenetic Capital (they invested in Zilliqa, ICON and Bluzelle among others). Yaron Velner is CTO of Kyber Network. Tom Graham represents TLDR Capital. Joshua Ho is a former Uber executive and incumbent Co-Founder of Singapore's digital asset management firm QCP Capital. These are just a couple of names; there are many more.
The Product
Currently, SWIPE has a minimum viable unit available (MVU) that supports SWIPE Push and SWIPE Mission functionality. According to the roadmap, SWIPE Network 1.0 should be launched in Q1 2019.
Conclusion
SWIPE is a very exciting project with already existing non-blockchain solution that has been successfully working in the South-Asian market for several years. The idea is not new, however, SWIPE has a good foundation to build on and I really like their components, especially SWIPE Push. There are several competitors in the field, including Airbloc, Fysical and Datum. Luckily, the first two are going to be among SWIPE's partners so we can see some synergy from this cooperation. The team is very strong and has been working in the data monetization sector for many years, so they certainly know where they want SWIPE to be in a year or so. Advisor team is stellar, which, in my opinion, serves as a vote of confidence in the project. We don't know the token metrics yet, so this should be examined when the details become available. But even at this stage SWIPE looks like one of the top projects of the year.
More info about SWIPE:
SWIPE website: http://www.swipecrypto.com
SWIPE Telegram: https://t.me/swipecrypto
SWIPE Twitter: https://twitter.com/swipecrypto
SWIPE Whitepaper: https://swipecrypto.com/docs/SWIPE_whitepaper_rev1.0.pdf
This article is not a buy/sell recommendation. I am not a financial adviser and you should do your own research before investing in any project.
Thanks for reading, stay tuned for other reviews and feel free to upvote, resteem and follow me!
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