From the Lolli website or:
https://www.lolli.com/about
About Us
We started Lolli with the goal of making it easy to earn, own, and share bitcoin with as many people as possible.
We strongly believe in bitcoin's power as a global alternative currency and universal store of value and want to share it with the world.
Lolli is the first bitcoin rewards application that lets people earn & own bitcoin when they shop online. We've partnered with 500+ top brands to help drive sales and conversions on their sites. When you shop on one of our partner sites, we get a percent of each sale. We then split that percent with you, sending bitcoin to your Lolli wallet!
A different aticle that I read this morning indicated that a different or additional goal of Lolli might be to level the "playing field" of bitcoin ownership. Apparently. more men own bitcoin than womwn, apparently. Lolli browser-extension users can now shop at Sephora (who I assume caters to women) and so women are therefore given more opportunity to acquire the precious Bitcoin, by doing something that women already do (buy cosmetics and beauty supplies) and as a reward for that, more women will get an interest in bitcoin. After seeing the huge number of retailers involve (over 500) I realized that many men would also use Lolli.
Lolli claims to have 500+ stores involve in their rewards program. The Lolli "Rewards" program appears to operate as many other rewards or "Loyalty" programs operate: The more you buy, the more "points" or rewards you will get. Except for one thing. Bitcoin has a value with a nearly decade-long record of going "up" in value as well as going down in value....or even sideways in value, but MOSTLY up !!
The latest article I have read indicates that Lolli also has a partnership with Jet, Forever21, Bloomingdales, Overstock, ClassPass, Walmart, priceline, CVS, Macy's, Casper, GoDaddy, Hilton, Office Depo/Officemax, Marriot and many others. %00+ retailers indicates high or growing popularity!
From the Lolli web site:
Install the Lolli extension on your favorite browser. Shop the web. We'll notify you when you're on one of our partner stores.Earn bitcoin when you checkout using Lolli.