Some caveats I realize that this billion dollar game is supposed to take awhile, perhaps at least a year to resolve. This post is very much focused on the reaction to the release to the July 4th lead-up hype ,and how it could be better.
The performance of the bitshares price has actually gone down this week, not up, as we would have expected a big marketing push to achieve. Additionally I have been looking for some type of marketing on this but other then Steem I haven't seen anything, perhaps I just missed the article or perhaps the marketing push hasn't started in full force yet. However I was under the impression that the marketing would start on July 4th from previous mentions on Steem and Telegram.
The other thing I have noticed is that the supply of HERO has not really expanded, in fact it appears to have gone down to a supply of 3000 and now has returned to a supply of 5000. At the current price of $150 this means only roughly only $750,000 worth of HERO currently exists. This is despite a prize of $1,000,000 or 3,000,000 BTS currently residing in the prize pool account. You would think that there at least should be 1M worth of HERO created by the game. Either way $750,000 amounts to only 0.13% of the total market cap of Bitshares at the moment, which makes it a tiny portion.
So enough with the negatives, how can it improve?
Update the website to look more professional. It currently doesn't look very good, and has so much extraneous information. Just try to parse the information down to a one pager written in a clean and eye catching theme. This is the face of the idea but really does the idea no justice.
HERO needs a use, currently you buy them and they sit there. You can't spend them and therefore have little value to the average person. Bitcoin I can spend on a Bitpay credit card for coffee or other things, do something like this for HERO.
Other exchanges should be petitioned to trade HERO, currently HERO doesn't trade on any other exchanges, so interest in trading it is very limited. It would be a good idea to use HERO as an alternative to Tether, then at least people would have a use for it's stability and slow increase of value.HERO currently is created and traded only by Bitshares insiders, almost all of the creators are witnesses or committee members. Very few outside people are paying attention to creating HEROs. In order for the game prize to be viable outside money needs to come pouring in.