I know there's talk about this and I must say that I couldn't disagree more. I think BitShares sums up what BTS is better than anything else possible. "Bit" from the same genesis as the "Bit" in Bitcoin, and "Shares" to represent exactly what each shareholder owns. It's more than just a coin! That could be a new slogan. New slogans, marketing campaigns, etc., are all good for me, but the name is already perfect. Why would you want to change that?