I agree 100%. Finally seeing other versions appearing, but none I like better than ref wallet design thus far, which I am not what I call "in love" with.

My preference would be a UI / UX like Exodus wallet (but with much better security ofc).

Basic transfer, portfolio and some type of shapeshift style of conversion built in, perhaps via atomic swap / HTLC (BSIP44).

If I want to trade (fairly rare for me) I would prefer to use a wallet more dedicated to that purpose. Trading is far more complex an activity that what I outlined above.

There is sooooo much functionality in the ref wallet / BitShares it screams to be split into smaller, easier to manage and maintain, easier to market, more quality for each niche piece.