Let's take a look at how some of the mainstream Internet's websites and systems work
YouTube
A video sharing and streaming platform where content creators can decide to monetize their videos with the company's ad program (which is always on anyway), where YouTube shares a percentage of the earnings from advertising on a user's video/channel with the creator. So the company profits from:
Each and every visitor to their website, by displaying various forms of ads, and by taking a big chunk off of content creators' advertising.
A social networking platform, also monetizing it's user base with advertising, running algorithms to gather data from users to target ads and sell gathered information to third parties.
The company behind Adsense, the most popular advertising platform used on most of the Internet. Google indexes Internet content based on an ever-changing protocol, which webmasters everywhere desperately try to make sense of to keep their websites on top of the list (SEO - search engine optimization), in order to gather more visits to their website, to earn more on their advertising campaigns, of which Google takes a chunk. Data gathering and user tracking is also a big part of their time, focusing on integrating technologies to provide convenient information to user's, such as showing the best path to a destination, opening and closing times of stores and learning user tendencies, monetising on all this information in many different ways.
We, The User
Some mainstream Internet users start to understand that anything they do online on these platforms has value to someone, and recent regulations (Europe; USA; all those e-mails) have made it so that a user needs to give permission to a particular company so that it can keep a record of/store the user's personal data, what many don't realise is, that no matter how seamless and unimportant a simple search here or a click there may seem, on a billion level user scale, that equates to a lot of money, people don't understand that their mere presence on the mainstream Internet is empowering these big corporations, that may not act according to it's user base ideologies/will, by merely using the mainstream Internet, one is making it more centralised!
Come Decentralisation
A big part of this time's zeitgeist, decentralisation is a natural step to maintain balance in an evermore centralised World. The pseudonym Satoshi Nakamoto devised a distributed ledger technology (some call blockchain) to help decentralise currency and money, creating a system based on a token, called Bitcoin, maintained by a community of people who offer a stake (time and electricity) used to calculate their reward for maintaining the community (miners). Through the ages, blockchain technologies advanced so rapidly and with such a level of increasing technological capacity, that in a few years after the birth of Bitcoin, advancements of such magnitude have been conceived and executed that make Bitcoin look like a rudimental steam engine contrasting with technologies such as EOS and Bitshares.
Bench
Welcome to the decentralised Internet, the DWeb, welcome to a place where your presence takes the impact you want it to take, where there is no one between your work and it's reward, where its easy to share your creation with the World, and, if you choose to be subject to advertising, you will be rewarded too.
If one could conceive of a blockchain, like Bitcoin, as a Planet, the Bench Chain would be equivalent to the Universe, as every blockchain can exist in Bench, run as a "replica" of the original, with interchangeable tokens, making it possible, for example, to create a multi-blockchain smart contract.
With a dedicated decentralised operating system, ready for most machines on the market, creating stunning applications (and decentralised applications - DApps) will be seamless and straightforward with the tools offered.
With Bench, one has the power to be free.
Bench is all this and much more, scheduled to launch before years end.
Long Live Bitshares!