I've created a non-trivial amount of HERO via borrowing on the DEX, it is an interesting experience.
Here is how this contest can make people very wealthy:
Buy BTS
Borrow HERO using BTS as collateral
Sell HERO for BTS at today's price
Wait for BTS to go up in value due to HERO contest
Buy HERO back for less than you sold it for
Return borrowed HERO to the DEX
My question is: what happens when the contest ends and everyone cashes out by returning their borrowed HERO?
RE: The Marketing Campaign Behind the Billion Hero Challenge