Let's be real here. I think they could quite possibly be a legitimate company with a grand idea. They could also be a scam like some are claiming. I will let time tell us what Arise is, but I have read they have a date coming up where they have to defend their idea and business direction. Apparently they were raided by the FBI.
I imagine that is really scary for them and I hope they are a legitimate company and I hope they defend themselves as such. It could turn out to be a big victory for not only Arise, but bitshares and furthermore blockchain as a whole.