The first step to bringing your brand into extended reality (a parent term for virtual, augmented, and mixed realities) can be as simple as creating 3D models and integrating them into your ad processes. This strategy creates a short term ROI while also building out your brand's 3D library for future integration into XR.
Advertising with 3D designs drives high click-throughs and conversions. The process of designing a 3D ad is not difficult and considerably worth while. You may have already realized many major brands using 3-dimensional models to promote their business, and as XR becomes more commonplace, so too will the application of 3D designs in ads.
To start, we create the components of the ad in a modeling software, such as Maya or Blender. These are your logo, text, background, a model, and call to action. Bringing all components into 3D space provides a wholistic understanding of your media and saves you time in the long-run.
Once the assets are integrated, we will arrange a few design specs for your review and feedback. After a few iterations you will become adept to multi-dimensional concept design, and have a media asset you’re proud to bring to market.
Once we finalize, package, and export our 3D ad we will run an efficient media schedule on select platforms based on your audience. We will determine key performance indicators and budget.
Upon approving the schedule, your 3D ads will be tagged and trafficked. You will receive initial and milestone reports to check in on progress and performance. At anytime we can go back and make adjustments based on user feedback, new ideas, and market conditions.
For best results, we advise using textures that are no larger than banners, keeping models under 150K vertices, and limiting them to 5 materials or less.
Constraining zoom will ensure that viewers don't pixelate your add by zooming into a low-res (optimized) texture.
Solid backgrounds are optimal.
Optimal creative sizes are 160600 360250, 728*90
Advertisers have noticed 3D ads leading to 300%+ increase click-throughs and 650%+ increase in sign ups.
This information is according to 3D platform-pioneer Sketchfab. They are the industry professional standard.
It is critical to constantly evolve your methods of advertising, as the crux of the game is gaining and maintaining a competitive advantage. With an innovative format, brands keep up with the changing landscape and prepare their content to be deployed in the inevitable new-media-scape of XR.
Creating 3D ads is your first step into a new era of media.