Like the sleeping giant of public opinion, sugar always loses. It is the quarterback of life, and not next level whatsoever. To stare blindly into the blinding light reflected from the grains of sugar residing at the bottom of the glass, you can see why it is loved. The light does not convey the flavour. The light does not convey the Sweetness. The light does not convey. Second or third in line, the sugar is sweet and optimum.