Residents of Ukraine, after seeing the name of the platform, could think of the mobile operator UMC (Ukrainian Mobile Communications), which functioned until 2010, but no, the project we will talk about this time is called Universal Marketing Company (UMC) and is not aimed at mobile communication, and in the sphere of marketing, advertising and SMM in instant messengers.
Recently, the conduct of SMM through popular instant messengers such as Telegram, WhatsApp and Viber is becoming more and more popular, so it's interesting that UMC creators came up with this to make this specific, but most effective way of conducting advertising campaigns even more profitable and convenient.
In this article we will talk about the project and its idea in general, in the next one we will discuss the potential of the market in which it is going to enter and the solutions to the problems that arise in it. In conclusion of the review, let's talk about some of the features, capabilities and significance of the UMC platform , as well as the role that the blocking technology will play in it and at which stage the project is located.
The idea of UMC
UMC (Universal Marketing Company) is a decentralized platform that uses blocking technology, smart contracts and artificial intelligence to provide users with the opportunity to organize advertising via messengers as efficiently, reliably and, at the same time, quickly and easily.
The UMC platform provides a number of key tools for marketing, in particular SMM, including multifunctional options settings, built-in analytics and extensive statistics, manual or fully automatic modes of operation, payment tools, the main element of which will be UMCC (UMC Coins) tokens.
The UMC platform will be launched both as a web platform and as an integrated platform for messengers and social networks, including Telegram, WhatsApp, WeChat, Facebook Messenger, QQ, Kakaotalk, Viber, Snapchat, Instagram, Weibo, Vkontakte, Line, Twitter, Skype and others, the work of the platform in which will be implemented through chat bots.
Chat bots have become more and more used by various companies, individuals and channels to provide services or technical support to customers. Mobile banking Monobank, for example, uses a bot in the Telegram messenger to automatically answer basic questions, and if the user needs to communicate with the operator, the bot will switch it to the client support assigned to it.
The role of tokens
UMCC, platform tokens, will become one of the key elements of the platform and its functionality, having played an important role. In total, the project will produce 500,000,000 tokens, which are issued once and burned when purchased. Private sale of tokens is held from January and will end in June, and in July the presale starts, followed by the main round of ICO, which is scheduled for August 1.
UMCC tokens will be the only means of payment on the UMC platform, so all users will be able to use them to pay for paid services. But on this the value of tokens ends. Its main task is to solve the problem of profit loss due to commissions and difficulties with cross-border transfers.
The thing is that both advertisers and advertising platforms through which they conduct their marketing campaigns each year lose a significant part of their income due to the fact that they are in different countries with different currencies.
Making payments with different currencies provides for their mandatory conversion, because of which you can lose part of the amount only due to high commissions. Moreover, there are often cases of blocking bank cards for transactions.
But for UMCC tokens there can not be any boundaries, commissions or restrictions. They are universal means of payment, therefore all contracts between the participants can be implemented with their help. And given that due to the high potential of the platform the demand for tokens will grow, users will also be able to earn on their sale through the exchange.
In the next part of the review we know why SMM participants younger market through messengers need so much in such a decision as UMC, looking at the market size and its potential problems, which it developed, and solutions to these problems, which offer UMC platform creators.
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