Just imagine a world (or your Instagram feed) without 'advertisement session', cause everyone will create quality content which helps a brand or company if they really like it, and they will get paid, of course. I can see this coming and I hope it will happen soon.
想像一個，你可以PO一雙自己的新鞋，PO一張穿新衣服的漂亮照片，然後同時獲利的世界。這是我再IndaHash看到的潛能。
How I find this platform
This was the beginning of the whole story, I saw this photo on my timeline and I was like, wow, another company rich enough put their banner at Time Square. But I later felt that I had never seen this brand before, and I'd always be happy to look into startups. So I googled IndaHash, and I found a very, very attractive ICO, and I invested it immediately.
為什麼我會注意到這個平台，是因為下面這一張照片。這個ico竟然買下了Time Square的一個大看板，讓我真的十分好奇，馬上Google了一下，就發現了這個非常吸引我的ICO，想要介紹給大家。
- Platform: Ethereum
- Category: Commerce & Advertising
- Total Supply: 400,000,000
Mission: Tokenize the entire influencer industry to solve major issues between brands, influencers, and their audience.
Why Influencers?
Basically, what they're trying to achieve is huge, taking over the whole influencer market. Personally, I see the potential not only because of the huge market cap but also how it may change this industry. Right now, many companies are switching their marketing strategy to influencer because it is more efficient, it is cheaper, and we people just don't want Google Ad to take over the planet. Now a good influencer can really make a great amount of money if they have loyal fans and participate in big campaigns, and honestly, if you try hard enough I believe that everyone can become an influencer.
大家都知道現在這種Influencer Marketing已經漸漸成為趨勢，因為所謂的「網美」廣告效率實在是太好了，說服度高，目標客群也很明顯。IndaHash想做得事其實說實在的非常簡單，就是做一個Influencer的整合平台。讓網美們可以更簡單的參加各種campaigns，把整個服務簡單化、加上區塊鍊的支撐，可以說是相當好的主意。
Why do we need it
But this is still not common enough, and I think what a company only want is customers and sales, so it would be perfect if everyone starts advertising. This is the starting idea of referrals, many platforms offer a 3~5% commissions for referrers and hope the market can grow exponentially, but if you really think about it, it's not a good use case for brand advertising. I believe that Nike would be happy to pay everyone who posts a photo of their products, but it's hard to ask everyone to register on their website.
So I think a platform to manage things like this would be perfect, let everyone who contributes to the campaign gets paid. This is how normal social media users would be happy to help you, and how a brand can reach more customers.
為什麼需要這個平台呢？因為儘管現在這種網美行銷已經十分普及，他仍然「不夠普及」。一個廣告主的唯一目的就是傳達新的廣告給目標客群，如果能讓大家更方便的幫他做行銷絕對是一件好事。現在的網美行銷難處就難在接洽的成本高，要主動聯繫，很難有一個app平台可以讓網美一按就參加，一tag就收錢。這麼一個平台幾乎可以說是未來必須的，IndaHash現在已經搶得先機與很多公司簽約，又使用區塊鍊backend讓人更加信任，可以說是已經贏在起跑點上。
但我所看好的，不只是這個整合性而已。而是這個平台背後所代表的，所有人都可以註冊當作influencer，這會對未來造成多大的影響。
Potential?
I think the real potential of the platform is to let everyone become influencers.
In the past, if you want to become an influencer, it could be quite difficult to start, and we all know being an influencer and be quite a pressure both on social media and your own life, some people don't want to do this because they don't want to take it 'so serious'. Maybe with this platform, you can all become influencers, and just post what we like and get paid. Nothing serious, everyone wins.
其實儘管是社群媒體發達的現代，你要成為網美還是有頗高的成本及壓力，因為大家會用「你是網路紅人」的心態來看你，現在當網美其實是很有職業壓力的。
我看到這個平台將帶來的，是未來我們每個人都可以註冊成為influencer。儘管我們的好友圈可能只有一千人，任何一家公司都不會小看這一千人的潛在市場。如果我們能夠真的透過這個平台，把自己去體驗的東西，分享給朋友，順便加一個小小的tag，讓品牌公司能夠給我們一點點的回扣，這是一個雙方都獲利的局面。
Honestly, I don't think this platform is blockchain-required, but now, it's also hard for you to trust anything not 'blockchain-based'. I'm more willing to use a blockchain platform like this instead of helping another huge company grow like Google, lol.
其實我並不覺得這是一個一定要使用blockchain才能作到的平台，但是使用blockchain絕對讓他更具有說服力！因為有blockchain我們可以不需要信任一個第三方，現在幾乎所有有關「金錢」的平台都有blockchain alternative了，畢竟傳統平台手續費高，大家都不喜歡被課稅阿！
Right now they have already developed a good app, and found partnerships with lots of companies(including my favorite Krispy Kreme!!) This is another reason I'm investing, I feel like I can benefit as well haha!
Just think about a world (or your Instagram feed) without 'advertisement session', cause everyone will create quality content which helps a brand or company if they really like it. I can see this coming and I hope it will happen soon.
最後要提的就是，這家公司並不是只是一直說說而已，他們其實已經做出了很好的APP，並且已經找了很多的公司贊助，其中不乏麥當勞等等大公司，還有我最喜歡的Krispy Kreme啦！所以我一定要支持的。
今天是最後一天有20% bonus喔，下面提供你們到ico的連結，從這裡去我好像可以多賺1%哈哈！
The ICO with 20% bonus will end in 10 hours, I would really encourage you guys not to miss this one!!
https://r.indahash.com/participate/8518.html
If you want more detail you can watch their official video, it explains more precisely about the whole plan.
[
And finally, I want to suggest that, with plenty of ICO out there, only invest in the ones which really interest you and platforms that you will use in the future, or the token will just be like stocks. Personally, I have faith in all the blockchain startups and think it's gonna be huge in the next few year, so I'm taking it more like helping great idea instead of just price trading. I think keeping this in mind would make your opinion about ICO clearer.
我還想要補充一下，我是出於怎麼樣的動機推薦大家買這個ICO。
我覺得在這個全網充斥ICO的年代，我們要以一個樂觀的角度來看這整個區塊鍊產業。我個人相信這些東西有百分之七十以上，都非常有可能在五年內成功的普及化，所以我們現在正在見證這個區塊鍊產業的興起。而要投資哪些項目？我建議，找自己喜歡的，並且未來會使用的買。不要把ICO想成純粹金錢以及虛擬貨幣的投資，應該回到最初的點，我們是贊助者。
為什麼我相信IndaHash，除了我看到他們已經完成的成果外，我覺得這是一個未來我會使用的平台，所以我贊助他們也關注他們。我相信未來這個平台真正被完全實現可以對世界帶來很大的改變，而我也會是裡面的使用者（當個小網美 xD），因此才抱著贊助的心態買了一點他的ICO。如果你問我會不會賺錢，我不知道，我只能說我很期待他未來的發展，真的希望他們能成功。如果抱著想賺錢的心態在買ICO，我覺得太辛苦、而且現在ico多到你看不完。如果想要找離你生活太遙遠的項目去投資，相信大家也不願意吧！所以就買一個，看得到，想像得到，值得期待的ico給自己當明年的生日禮物吧！
