Los Angeles based BLOCKv debuted Project NGAGE at NRF 2019: Retail's Big Show. With technology powered by Intel, the company released hundred of butterflies in New York City in the form of Vatoms, their version of blockchain-based, non-fungible, digital objects. Each butterfly, once captured, unlocked a product or offer from one of the participating brands, like Pepsi, AT&T, Salesforce, and more.
Said BLOCKv CEO Reeve Collins, "This represents the evolution of advertising from just messages to actual digital objects."
According to BLOCKv, the campaign was a major success based on the following metrics:
- 50% engagement ratio: exceeding the 27% benchmark for conference/trade show attendees engaging through event mobile apps.
- 93% redemption rate: compared to 25% redemption for incentives, like paperless coupons
- 675 digital objects acquired by attendees visiting the digital visual display
- 95% of participants expressed that the redemption process was a valuable use of time
This story originally appeared on BlockchainBeach.com. You can read it at https://www.blockchainbeach.com/blockv-teams-with-intel-on-digita-objects-activation/