Smartphones have quickly become an integral part of everyday life, for communication to remotely managing our finances and consuming online media. Statista estimates that more than two billion people, a quarter of the world’s population, are smartphone users, and predicts that number will rise to 2.8b by 2020.
Alongside the adoption of smartphones is an increase in application (app) adoption around the globe. The mobile app industry is estimated to have generated over US$88b in 2016, and is predicted to be worth as much as US$188b by 2020. Revenue is typically generated through in-app purchases, ads and big data accumulation.
“In existence less than a decade, the app industry has experienced explosive growth alongside the rise of smartphones. As the most rapidly adopted technology in human history, these devices revolutionized the software industry.”
- The App Association
Despite the size of the industry, the app market is hard to crack. In the first quarter of 2016 over 94 percent of the U.S. App Store’s revenue was generated by the top 1 percent of monetizing publishers.
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