This is my entry for the sponsored writing contest organized by 
Vertex Market is a decentralized Initial Coin Offering aftermarket platform for crypto projects. It is an Over The Counter (OTC) platform where the public can buy tokens of crypto projects that have undergone a 6-step rigourous selection process by investment experts. Token sales on the Vertex platform take place after their public sales on the project platform, before they are listed on exchanges.
Why Vertex Market?
Vertex Market will be relevant to investors for two reasons
1. To assist the public in making guided profitable investments in crypto projects
In 2017, some crypto coins appreciated significantly in value, leading to investors gaining massive returns on their investments. Bitcoin hodlers reportedly made over a thousand per cent profit! This phenomenon attracted many new investors to the crypto industry. It also led to the emergence of new crypto enterpreneurs with new projects and their attendant tokens for the various economies. Over 1,500 tokens exist in the crypto space today.
Many of the teams of these projects raise funds for their execution through Initial Coin Offerings. Generally, they offer their tokens to the public at a price and if they are able to realise a set minimum target (their soft cap) the tokens make it to exchanges in a short while. For viable projects, over time, the coins appreciate in value and the investors who have bought into them begin to reap their profits.
Sadly many of the projects, as high as 52% in 2017, see investors making loses on their investments.
Some of the projects were actually scams disguised as laudable projects from the outset, unknown to the none investment-wise public while some others were launched by inexperienced project teams who end up mismanaging the projects. To the average person with no investment experience or advice they look good and appear like promising investment on paper.
Vertex will be committed to helping investors make returns on their investments. The team comprises of seasoned investors who will identify, use standard parameters to vet and carefully select the best investment projects, invest in them and then present these projects to the public on its platform.
2. To secure potential investors’ chances of gaining access to the best projects in the crypto space
Investors in the Vertex ecosystem will have access to premium projects on the blockchain. It is a fact that the most highly rated projects usually do not make it to ICO. Rather, they get sold out to private equity companies and other high networth investors at private sales, hence the public misses out on the high returns they would have afforded.
Each of Vertex Capital’s clients has a networth of a minimum of 100 million usd. Vertex will invest a minimum of 500,000 US dollars in Vertex Tokens in each selected ICO. Hence, it is in a position to be given preferential access and to negotiate fair deals with viable project teams pre-ICO.
Benefits of Vertex
Having established the relevance of vertex to the crypto economy, let me highlight the many benefits that using the platform would afford investors like you and I, as well as enterpreneural teams who launch their projects on the blockchain.
Investors
Investors who use vertex will be sure of investing their hard-earned money in genuine, viable and well-managed projects. This is of primary importance to me.
Vertex investors will also be able to access multiple projects using vertex platform as a single interface, yet do the KYC procedure only once to cover all of the projects they invest in on the platform. While the Know Your Customer procedure is a government requirement (stipulating that investors prove their identity with their documents) which reputable project teams comply with, repeating the procedure with each project can be tiresome. Then, investors get to use a single token, the vertex economy token, VTEX, for all investments. With this, there would be no need to calculate the value of tokens separately. A long-term advantage is that when returns come in, they will be in bulk, in a single currency and can be exchanged at will.
Reduced risks and high hopes of return on investment: While as a rule, there is no hundred per cent guarantee of ROI or the rates, as a vertex investor, you can trust the decisions of the experienced team behind the platform and be sure you are getting the best possible deal, with the highest probability of making good profits on your investments - at no costs.
Preferential, cheaper rates: Users are sure to get good deals on the Vertex platform. Investors who make early purchase will get to buy tokens at even cheaper rates than at the ICO.
Exclusive deals: As a Vertex investor, you will have access to premium projects that would otherwise have been out of your reach because they have been sold out on the project platform. From late 2019, Vertex will also host project token sales that are totally exclusive to the platform.
To crypto entrepreneurs
What will blockchain enterpreneurs gain from launching their projects on vertex?
Vertex buys into any project it wants to invest in early on, before the project goes public. This is a good start for the project team in accessing liquid cash for funding. The team will also be able to access vertex support.
Vertex investors have already been screened for KYC, hence the project is assured of credible/genuine investors. This also reduces the team’s workload.
Featuring of ICOs on the Vertex platform constitutes free advertisement of the project to Vertex platform users. The project team gains potential users for their project with ease.
Vertex is also attesting to the project’s credibility for any project hosted on the platform. This will rate the project high and attract more investors to it.
Vertex will be of immense benefit to the entire crypto community:
The platform will attract traders outside the blockchain industry, bringing in fiat currency which will increase liquidity in crypto. Ultimately, this will speed up the maturity of the blockchain industry.
The Platform
Vertex Aftermarket platform will feature both utility and security tokens. It will be built on the Ethereum blockchain with very secured Erc-20 compatible wallets which will be accessible via users’ private keys.
All purchase of tokens will be done with VTEX. Users will purchase VTEX with Fiat, Bitcoin or Ethereum. Each user will be able to follow updates on the ICOs being evaluated at every point in time.
Vetting
Vertex’s team of experts consists of seasoned global businessmen with experience in angel and seed investing, analysts and private equity investors. They will conduct financial due diligence on each project and meet with the ICO’s project team physically.
Conclusion
With Vertex, investors will be sure that they are investing in tested projects that come highly recommended by experienced investment professionals as against their making blind investments which often end up as loses. Indeed, Vertex will become “a standard bearer that buyers will look up to” for crypto ICOs.
Below are projected landmarks to look out for on the company’s roadmap.
Source, company whitepaper
Resources:
These links will give you more insight into the project:
Thanks,
