Review — AMOS (White Paper)

Review — AMOS (White Paper)

AMOS aims to build a complete sport ecosystem powered by AI and blockchain. It provides total health solution and let those who keep exercising gain adequate reward and a sense of achievement.

Website: https://amos.global/en

Market Situation of Sport and Leisure (Page 6–7)

The analysis of Sport Market Trend in the US.

Analysis of Smart Fitness Service Trend (Page 8)

$250 million TWD annual investment in peripheral products of fitness equipment industry by the government of Taiwan.

“For example, although the elders have plenty of time to exercise, it is still hard to achieve expected effect due to the lack of proper training guidance. However, by introducing smart fitness equipment,everyone can have a coach who guides them anytime, anywhere. We hope that AMOS’s reward program benefits more elders.”
Ageing population

According to the report by Plunkett Research,the business opportunities in sport economy is about 1.5 trillion USD.

Implementation and Profit Sharing of Token Economy (Page 9–21)

1. Service Model (Page 9)
“Users can exchange accumulated calorie consumption andtheir own exercise data through the smart sport watch for AMOS token, which canbe used to purchase the service proposed by AMOS.”

A. Smart Sport Watch (Page 10–11)
The smart sport watch can calculate the calories burned by the user and motivate the user to exercise through token feedback.

B. Smart Gym (Page 12–13)
“AMOS will establish a number of smart gyms around the world. Through the cooperation with Strength Master Group, AMOS will apply many years of experience in R&D to equipment building needed for smart gym.”

The development of Smart Gym heavily relies on the cooperation with Strength Master Group. Strength Master Group was found in 1994, is a fitness equipment manufacturer and supplier headquartered in Taiwan, and has R&D centers in the U.S., Taiwan and China. They hold more than 191 patents.

Chinese name: 明躍國際健康科技股份有限公司
English name: Strength Master Fitness Tech Co.,Ltd (Strength Master)
Stock symbol: 4145 (Listed company at emerging stock market in Taiwan)
** Michelle Wang, CEO of AMOS, is the Founder and Executive Director of Strength Master Group **

Strength Master Group’s official website: http://www.strengthmastergroup.com/

Strength Master Group has three own brands on their website:

1. LifeSpan: A fitness equipment brand of Strength Mater Group. It was the leader of fitness equipment on Amazon website in 2015.

Source: http://www.strengthmastergroup.com/smg-releases-q4-fy-2015/?lang=en
LifeSpan’s website: https://www.lifespanfitness.com/

1. Strength Master: A fitness equipment brand of Strength Master Group.

2. Interactive Health Partner (IHP): A comprehensive online health management system.

Strength Master Group is an expert in developing and producing fitness equipment and application.

C. Sport Intelligence Analysis (Page 14)
Using AI and machine learning to analyze the data.

D. Crowdfunding Platform (Page 15–16)
The AMOS tokens can be used in

1. Sport charity donation
2. Sponsoring sport athletes from distant area
3. Crowdfunding for sport concept goods
4. Crowdfunding for game funds for players
5. Fundraising for large-scale activities
6. Purchasing professional sports courses

2. CycleArchitecture of Token Economy (Page 17–20)

3. Extensible application Scenarios (Page 21)
AMOS will add more applications in the future and the AMOS tokens will be used. For example:

1. Sport Social
2. Purchasing customized courses
3. Scavenger hunt (Map)
4. Taking part in smart gym
5. Taking part in releasing quests

White Paper — Conclusion

The partnership with Strength Master Group is clearly an advantage in developing its smart fitness products. However, AMOS White Paper lacks some of the important information for potential token buyers. It will be great if AMOS can provide:

1. Financial forecast and earning model, e.g., price for a Smart Sport Watch, platform service fees (Smart Gym).

2. Marketing plan and its direction, whether AMOS will start it in Taiwan, the headquarter of its influential partner Strength Master Group. How AMOS achieves in different market segments (Ageing population on Page 8).

3. Technical advantages by comparing different sport wearables. AMOS has mentioned on Page 10–11 that users will be rewarded AMOS tokens for accumulated mileage and calorie consumption.
   Be aware of the risks of software/hardware cheating and hacking (e.g., Fitbit)

4. Information about the ICO (i.e., Restricted countries) should be released on the official website in advance.

5. A brief introduction of its partners and the nature of partnerships, i.e. manufacturing partners of Smart Sport Watch, promotional partners of Smart Gym.

In addition, we are concerned about the absence of

1. Disclaimer, Terms and Conditions as Michelle Wang, the CEO of AMOS, is also the Founder and Executive Director of Strength Master Group, a listed company at emerging stock market in Taiwan, whether the AMOS project is run separately and independently from Strength Master Group and Strength Master Group has performed due diligence to its investors.

They are essential for protecting AMOS, Strength Master Group, investors and token buyers, i.e., scope of rights, refund policy.

Review: https://thecoinference.com/review-amos/

This is only our opinion. Please do your own research before making any decisions.