The best platform in the world won't get any traction if nobody knows about it. In the competitive world of lotteries, there's no denying it: marketing is important.
When it comes to marketing CryptoMillionsLotto, several considerations need to be made. For one thing, one of the issues that is holding back mass cryptocurrency adoption is that most people believe that crypto is this complicated thing that is beyond their comprehension. They just don't know how to get involved.
But by creating a global marketing campaign that brings a cryptocurrency lottery to the forefront of the social consciousness, all that needs to be done is promote the easy-to-understand concept of lotto and make it simple for new users to sign up for a wallet.
When it comes to the "how," that's also fairly straightforward. Aside from the obvious tasks like adding simplified educational material to our CryptoMillionsLotto website, there are a few more select strategies we plan on employing to make it easy for new players to participate in our platform.
An instructional video, for example, would go a long way towards giving people the confidence they need to create an account with us, set up their wallet and begin playing. Sponsored content in places where people gather to read or talk about lotteries will likely also be an effective tactic. Other tactics like high-profile brand ambassadors, social media campaigns and old-school offline marketing are all slated for execution as well.
So, where will we be rolling out our platform first?
We currently have three phases planned. Each phase will take place over 3 months, but may be extended/shortened depending on market factors beyond our control.
Phase 1 will take place in Q3 of 2018 and will target English-speaking customers in underserved countries such as India, Canada, and Malaysia. Once these markets are on their way to saturation, Sweden, the Netherlands and Switzerland are up next.
Phase 2 will target Portuguese and Spanish speaking countries. The combination of these two languages makes up nearly half a billion people worldwide, spanning populations across three continents: Asia, Europe and South America. This phase will take place in Q4 2018.
We have saved Phase 3 for last as it requires more complex marketing strategies. Russia, China and Japan are on this list. Because of their unique regulations and structurally different languages relative to English and Spanish, we will likely employ full acquisition and management teams in each of these respective countries. This launch will be staggered.
So there you have it! A bird's eye view of our marketing plan and rollout. If you have any questions, feel free to ask them below in a comment.
Do you want to learn more about our Security Token Offering and ICO? Head over to our website at https://cryptomillionslotto.io for more details.