Hello to my readers! Let's talk today about such an interesting sphere of our life as bonus actions and loyalty programs. If to explain briefly - loyalty programs are events conducted by various companies to attract customers. For example, you visit shops, shopping centers, or are served in different companies and you are issued certificates or cards with bonus points for purchases. Most people postpone these points and never use them ... I myself face such loyalty programs almost daily: I bought pizza - got a certificate for a discount in a cafe; went to the movies - gave a discount by taxi to the house; bought myself a new shoe in a company store - handed a card with discounts in their stores, and with really good conditions. All this accumulates in our wallets and is not used!

Specialists conducted research and found that about 100 billion dollars were lost by people who did not use loyalty programs. The figures are surprising - more than 56% of people do not participate in these campaigns at all, but could save on this ,Choosing from the list of promising projects, I came across SLP Network , where the team of developers want to solve the issue with these missed funds, by exchanging them for tokens of its own platform

SLP platform is developed by the team of SailPlay, a customer loyalty service that has Volkswagen and Sephora among its clients. With its smart solutions for businesses SLP allows enterprises to build loyalty programs, develop promotion campaigns as well as receive analytics and statistics on any advertising promotions. Customers, in turn, can use platform for points collection and exchange as well as participation in a wide range of promotional campaign.

SLP Description and Key Features

SLP service is one that brings together businesses and customers in one marketplace. One of the most important goals it is set up to achieve is encouraging successful enterprises to issue their own loyalty programs with the help of the platform. Enhancing customer satisfaction from participation in the programs is equally important. The platform will utilize numerous tools for building rewards programs, such as applications, loyalty tokens, gifts, tags, promotional campaigns and referrals.

The general principles, upon which the platform is organized, include low transaction cost, compliance with local laws, well-developed implementation and high transaction speed. In order to enable companies to build their loyalty programs, SLP will be available both for mobile devices and desktops.

The system will operate with two wallets, one designed for SLP tokens and the other for particular loyalty tokens issued by a company, both based on smart contracts. Loyalty tokens can be exchanged for SLP tokens.

Another tool issued for the storage of user activity are customer tags. They will be available for business representatives only to be assigned to a customer and to target any particular group.

This gives undeniable advantages

For business:

Get a unique sample for each user of the service, which will allow to evaluate the effectiveness and fine-tune the marketing company;
With smart contracts-link receiving bonuses to a specific transaction or track the consumption of each unit of goods;
Develop decentralized applications that launch unusual loyalty programs in the form of quests, lotteries, games, etc.

For clients:

Thanks to the mobile app, get access to all the shares in one place;
Using filters, set up a search for specific types of goods or services at the best prices;
Monetize bonuses by changing them to SLP tokens.

New opportunities for SLP Network project customers:

Interaction: participate as a partner on the platform, help to eliminate spam and false shares, thereby improve the site's operations and earn additional tokens.
Exchange: by accumulating a number of tokens, you can exchange them for any other bonus points that are of interest to you;
Research: using this platform, which unites many companies, you can find the most suitable and profitable shares, discounts, and events;
Earnings: by participating in various promotions, you will also receive additional bonus tokens.

This project provides an opportunity to implement and exchange bonus points received from different shares on a safe trading floor. This approach will provide a unique structure of interaction between business and clients, increasing the value of rewards and motivating people to participate in new bonus programs. The site will collect anonymous information about the transactions carried out by customers and will transfer it for analysis, thereby improving the personal approach to customers, marketing efficiency, reduce costs and ensure effective interaction between the client and the store.

ICO Details

The SLP token is distributed for the purpose of collecting funding for the creation of the SLP Network platform, in exchange for BTC, ETH, LTC, DASH, USD. The total number of coins issued is 4 billion, for $1 you can buy 100 pieces of SLP tokens. The startup allocates 60% of the total amount of tokens to the ICO SLP Network, the team reserves 15%, and another 20% is deposited in the reserve Fund.

The investor can be anyone with a minimum amount of 0.1 ETH.

SLP token

The SLP token issued during the SLP network crowdsale is the internal currency of the platform on which you can purchase bonuses from any of the project partners. Thus, the user has an incentive to participate in loyalty programs, as any collected points can be exchanged for SLP tokens at any time, at a fair, market rate.

The business will have a unique opportunity to participate in a decentralized online store, where the purchase of goods for "free" SLP tokens will be perceived by customers as a "gift". This will allow to set a premium margin for the products and receive real funds for the implementation, automatically exchanging SLP tokens for Fiat through a special built-in service.

Team

Roadmap

Conclusion

Let us summarize the foregoing. When the SLP Network project starts , many people will be able to more effectively use their loyalty programs and bonuses, saving good money on purchases, and companies will benefit from the information obtained from the analysis of purchases and the exchange of points. All market participants will receive positive changes, and this will also give a new stage in the development of marketing.

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The SLP platform will increase the effectiveness of customer loyalty programs!