Data is an essential marketing tool for companies, they rely on it to make informed marketing decisions, design new exciting products, improve customer retention, and importantly increase sales. The problem is that the cost of acquiring this data has risen over the years and also the complexities involved have continued to rise.
Current Problems
Data monopoly has become a serious issue in the data industry, the data brokers detect who gets what and for how much. This isn’t the only problem companies face in acquiring data, fragmentation of data is another huge problem. Since they isn’t a single data provider that has all the data a company might need, they rely on multiple sources for their needs and this results in the fragmentation of data. In the process, a lot of time is wasted, capital also. Getting accurate, verified, legal data can cause companies a serious bottleneck.
Token Economy
Datablockchain intend to democratise the data indusry, eliminate the complexities of acquiring data and make data readily available and less expensive. The goal is to become the largest online repository of data, which will be achievable by combining it’s own data with huge databases from around the world. Imagine a huge collection of government data, industry specific data, voting records, business data, property data and so on all in one place.
Datablockchain will employ AI technology to source, analyse and vet data, eliminating room for error, save time and cost. Datablockchain will also follow all the applicable data law and regulations in the course of acquiring data. Datablockchain will make sure that the data it provides is authenticated and the source of the data is traceable. This will eliminate the cahnces of any legal issues companies might face as a result of acquiring unauthorized data and also guarantee the authenticity of data. Datablockchain will provide a level playing field for both small and large corporations to have access to the data they need at an affordable price.
Datablockchain Wallet & Coin
The Datablockchain Wallet (DBCWallet) offers users a simplified means to store and use their Datablockchain coins (DBCCoins). The DBCCoins are the token economy of the Datablockchain ecosystem, it’s an utility token based on the Ethereum Blockchain. The DBCCoins enables data users to purchase services on the platform and it also serves as a marketing tool and an incentive to patners.
Conclusion
Datablockchain succeeds in its quest to eliminate the intermediaries who are involved in data collection and the complexities of relying on multiple data sources which has led to fragmentation of data. Datablockchain marks a new, easy, secure, transparent and affordable marketplace for data.
For more information
Website: http://www.dbc.io/
Whitepaper: https://www.datablockchain.io/pdf/whitepaper.pdf
ANN Thread: https://bitcointalk.org/index.php?topic=3637696.msg36644845#msg36644845
Telegram: https://t.me/DBCIO
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