MOZO – THE BLOCKCHAIN-BASED LOYALTY PLATFORM FOR BRICK-AND-MORTAR S...

Ever since the inception of online shopping, much of the attention given to our physical shops and malls has gone down. These days, a lot of people would prefer to buy things from online to going to physical retailing shops to make purchase. Foot traffic is one thing that influence consumers decision to make purchase from a particular shop or not. What this implies is that, as people stop going to these physical shops in preference to the online shops, it tends to discourage others from also going to the shops. The cycle continues until the customer size of that particular shop reduces significantly.

One major strategy malls and other retailing shops adopt to win the interest of consumers is the introduction of loyalty programs. This system works by awarding points to customers who stay loyal to the shop by making frequent purchase from there and also referring friends to also make purchase from there. Although the loyalty program has brought some improvement in the foot traffic, it is still not enough as a lot of customers do not even know the use the points they are accumulating. I am happy to introduce to you this wonderful token known as Mozo, which is going to help these physical retailing stores to be able to compete with the online stores and bring foot traffic back the stores.

Through the blockchain technology, Mozo is going to build a digital platform whose applications will replace existing point-based loyalty systems. Mozo is also going to link stores closer to their consumers, enhance the customer lifetime value, reduce churn rates and also encourage repetitive purchase. Consumers can earn digital coins from physical buildings. The platform offers a transparent reward system and its very easy to use.

Mozo team is putting things in place to make this project successful. They have worked hard and managed to sign up 38 thousand stores who have agreed to use the services of Mozo when it is launched in January 2019. The team is not going to rely on this number alone. They are aiming to expand their services to about 300,000 retail stores in 8 hundred malls or even 12 percent of the total market share in the Asia-Pacific region, within the next three years.

There are so many different ways through which users on the Mozo platform can be rewarded with Mozo tokens. Newly registered members will earn Mozo tokens after successfully installing the consumer App for the first time. Consumers also earn tokens every time they enter the store, but this offer is limited to once a day. There is another interesting feature on the App known as “ZAP” through which customers can also earn for themselves some cool Mozo tokens. ZAP is an action whereby a user is able to discover a new arrival product within a specified period of time. Another way to earn Mozo tokens is to use the installed customer App to buy products at the digitized store or at the Mozo redemption marketplace. Note that, redemption can be in the form of cashback on product purchase or discount.

Users can choose to buy or sell Mozo tokens at any approved token exchanges that the Mozo team will list the tokens after the ICO. Hurry and be an early bird in this wonderful project as we bring happiness to shoppers through the token of discovery.

INITIAL COIN OFFERING

Our token sale started on July 23, 2018 and it is going to end on the 30th of July, 2018. A total number of 5 billion Mozo Tokens will be supplied and US $88 Million will be the target for fundraising. Due to the success of the private sale, 26 million dollars out of a hardcap of 42 million was sold just within 2 weeks. This tells you how this token will be in demand in the near future. The token sale is still live and you can join through our official website. ETH and BTC are the accepted payment options. The token sale is divided into 2 separate tranches, as follow: