Do you watch videos regularly on YouTube? Then, you must have observed a lot of changes over the past few years in that platform. Nowadays you can’t watch any video without seeing the advertisement. Either you need to skip the advertisement or wait for the whole thing to get finished (15 or 30 seconds) to watch the intended video. Also, many of the videos that you were available for free has been converted to paid videos. If you wish to watch an ad-free version of YouTube, you need to pay a monthly or annual subscription fee. It can be clearly understood that YouTube is making a lot of money. But what about the content creators or advertisers? Are they getting the same amount of revenue as YouTube? The answer is a big ‘No’.
Getting revenue from Google AdSense seems to be the only option available for the content creators on YouTube. In order to get the AdSense approval, they have to comply with the guidelines set by Google and popularize their videos so that it gets maximum views. In a nutshell, the content creators need to market their content well to earn revenue from YouTube. From the advertiser’s point of view, the ads are not shown to the relevant audience as many people will just skip the ad to view the video. So, the products/services are not promoted as per the expectation of the advertiser.
Most of the video-based platforms like YouTube are centralized systems that require more bandwidth and storage. As it requires huge costs to build up the servers, there are not many players in this field. So the players like YouTube are monopolizing the market and making it more profitable only to them. How to make the video platform more beneficial to content creators and advertisers?
Flixxo, a company based in Gibraltar provides a decentralized and community-based video distribution platform in which the users can share their content with the community, earn rewards for sharing and use that rewards to view the content they like. It is similar to the “Buy 1, Sell 1” offer displayed in clothing shops. The platform is based on the decentralized blockchain technology and does not require huge costs to set up. As you are watching content directly from the device of another user, it does not involve any intermediaries which in turn saves a lot of money. This model provides equal benefits to the content creators, advertisers, and users. To learn more about the technology behind this platform, please read their whitepaper at https://www.flixxo.com/assets/docs/flixxo-white-paper_v0.5.pdf
In Flixxo, the files are shared and distributed over the network using the communications protocol named BitTorrent which helps to achieve the P2P (Peer to Peer) file sharing. To access the services provided by the platform, any type of contributor like an advertiser, user or content creator needs to hold the special type of token named Flixx which is based on the Ethereum ERC20 standard. You can use any ETH based wallet to buy the Flixx tokens during their token sale starting in November 2017. For getting more information about the pricing, availability, and terms of sale, please visit https://www.flixxo.com/.
