Have you ever wondered how precious and important is your personal data? Have you felt many times that this asset is at risk, only because you cannot gain complete control over it? Who wants to make the most of it and why? To find answers to all of these questions and learn the true value of personal data, we will try to present these issues from a different perspective (and with a unique application).
We are all aware that companies from all around the world desperately need to know their customers. For this, they need human insights and personal data from individuals. Why? To be able to design the most innovative products and services and to better target marketing and sales activities. This is why personal data can be considered one of the most critical resources of the 21st century! Data brokerage is a $250 billion/year industry.
What is personal data?
Think of it as any sort of data that is being produced every day - some examples may include: the manner in which you use the internet on all your devices; the products and services you pay for; data from wearables; the way you use your smartphone.
Today, data brokers collect personal data from consumers without their knowledge (and sometimes even without their consent) and sell it to companies for huge profits. They are violating consumers data privacy and don’t even compensate them. As a result, consumers are starting to protect themselves by refusing to disclose their personal data or by providing fake information. The effect is that companies are getting fewer data in lower quality. The current model is broken and both companies and consumers lose.
OPIRIA and PDATA are democratizing brokerage of personal data
However, Opiria has decided to change that. With the use of the PDATA Token, Opiria is aiming to build a decentralized marketplace for the secure trading of personal data. This platform is based on the blockchain and thus, offers a set of unique features.
Let’s have a closer look
In this new ecosystem Opiria creates, a company can request personal data from individuals - think for example about your web browsing history or your shopping behavior over the last three months. If you decide to share this data, you will get rewarded with PDATA tokens. Due to the blockchain, your data privacy is completely protected; even better, you can create an income stream by selling the data you are producing, anyway.
On the other side, companies get fast and easy access to high-quality data and an unfair advantage over stale data brokers is PDATA’s breakthrough model which enables companies to gather new and unique data streams by using eye-tracking, emotion analytics and collecting data from wearables.
So, with PDATA, both companies and consumers are on the winning side!
Got Questions?
Understand more regarding the strategy OPIRIA has developed to democratize brokerage of personal data by respecting consumers privacy, offering compensation or rewards (through tokens) and giving access to more reliable and high-quality data to companies of all sizes on https://www.opiria.io. Also, join their Telegram group at https://t.me/pdatatoken.